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View Full Version : Toyota considers a hybrid sports coupe.



Morwan
06-21-2006, 04:38 PM
The article (http://www.marketwatch.com/News/Story/Story.aspx?dist=newsfinder&siteid=google&guid=%7BB7FD39C5-46B7-4F62-AA81-D3F6BC967705%7D&keyword=).

An excerpt from the article:


The new model is "going to be global project, not one aimed at one region more than another. The concept is a hybrid," said Tokuo Fukuichi, the head of Toyota's ED2 design center in southern France.
With more sporty cars under its brand, Toyota wants to target German luxury car makers such as BMW AG (BMW.XE), DaimlerChrysler AG's (DCX) Mercedes-Benz and Audi AG (NSU.XE), said Shinzo Kobuki, Toyota managing officer in charge of development of hybrid systems.
"We made a proposal to head office for a hybrid sports car. We're not sure that we're going to proceed with that but every time we develop a new car we consider a hybrid system. We have limited resources," Fukuichi said.
In 1967, Toyota produced the first Japanese high-performance sportscar, the 2000 GT model, producing around around 350 until production stopped in 1970. But Toyota and other Japanese automakers have struggled since to gain a foothold globally in the high-margin sportscar segment despite their huge success in the mass-market segment over the past years.
The company's planned launch of a sports car under the Toyota brand within the next few years will see it reap some rewards from its investment in its Formula 1 motor racing team.
"The sports car will come, but I don't know exactly when. Since we stopped production of the Celica and the MR2, there's a gap in that end of our range where we don't get the full impact of our participation in Formula 1," said Masahide Yasuda, president of Toyota France.

If done properly, a hybrid sports car would be a pretty neat machine-- an electric motor could compensate for any lack of torque in the engine. The only problem is that it will cost an arm and a leg.


"We've been getting a lot of requests from our sales people for a sports model. It has to be affordable while offering high technology and luxury. We'll be aiming at younger, but affluent customers," Yasuda of Toyota France added.

Bleah. Toyota needs to bring back their hot hatches.

convertiblechick
06-21-2006, 07:06 PM
no kiddin' they need to make sports cars again. The US market has none anymore.
they just make bland cookie-cutter vehicles right now, and the Yaris aint nothing to scream about :ghey:

KoreanJoey
06-21-2006, 11:11 PM
Following up on an electric motor making the car fun, go and test drive a new camry hybrid, those things tear it up.

MCcelica
06-22-2006, 10:47 AM
no kiddin' they need to make sports cars again. The US market has none anymore.
they just make bland cookie-cutter vehicles right now, and the Yaris aint nothing to scream about :ghey:

My bro in law said they were going to re-release the supra in 07. Has anyone else heard this? Oh yeah, and YARIS = CRAP!

wizzards581
06-23-2006, 03:56 AM
My bro in law said they were going to re-release the supra in 07. Has anyone else heard this? Oh yeah, and YARIS = CRAP!


my bro that works for toyota as a sales man, were previewed about the supra coming back in 07 or 08. its plan is to tear up the nissan gtr and honda/acura if any after the nsx.